Course Objectives
Fundamentals of web metrics and web analytics
Understand what web analytics can do for your business
How Google Analytics works
Key features and capabilities of Google Analytics
How to set up accounts, web properties, and profiles in Google Analytics
How to activate Google Analytics tracking
How to navigate the reporting interface
How to use and customize the dashboard
How to export data from reports
Various methods to slice and dice your data
Analyzing and interpreting default reports
Best Practices for Setting Filters in Google Analytics
How to Apply Filters in Google Analytics
How to Incorporate Goals in Google Analytics
How to Interpret Reports for Analyzing Goals
How to Create Funnels in Google Analytics
How to Interpret the Funnel Virtualization Report
Integrate Google AdWords with Google Analytics